Can You Relate? ~ Experiences Matter
To be successful Beyond The TechniqueTM, we must be aware that each client at every visit is expecting an experience from us. At some point you’ve been a first time client, right? Of course! And we’re positive you can relate to being a loyal client at some point also? Do you pride yourself on being loyal to your favorite massage therapist, chiropractor or aesthetician?! This is because we typically do unto others as we’d want done unto ourselves. Meaning, we want our clients to stay loyal to us, so we are typically loyal too. Friends, it’s up to us to deliver consistent results with each client at every visit. And those results should simply be congruent with our own expectations. What if we were the client? What would we expect?
The FIRST Visit
Do you remember a time that you went to a new business where you were going to be serviced? Did you have this excitement because maybe you heard how awesome the place was? Do you expect they’ll sweep you off your feet? Are you pumped to be blown away by the awesome experience too?
Or, maybe you tend to be on the nervous side because for you, the unknowns are uncomfortable. You’re expecting the business to put you at ease and graciously walk you through each step in order for you to feel like you belong. Friends, we must be conscientious that new clients we’re match with may feel the same!
The Loyal Client
Think of a time recently, that you’ve gone to a place you regularly visit. Maybe it’s your neighborhood coffee shop, your yoga studio or your favorite bar. You know the staff by name and you look forward to showing up to all that custom attention. They’ll call you by your name or nickname. They’ll treat you as if you’re a part of their staff. You love them, they love you, and this is why you’re loyal to them! This is how it should go, right?
Well, have you ever been disappointed? Have you ever been to a new business and been completely ignored? Have you ever felt that by calling a business or walking through their doors, you were actually inconveniencing them? Or how about going to your frequents and because they DO know you so well, they give you the head nod and expect you to find your seat or go to your designated area and no real attention is delivered. We’ve all experienced this at one time or another. How did you react? How many times in a row could you go with this disappointed feeling before you give up on that place?
In upcoming topics we are going to share with you how important first impressions are. What you can do to make a fabulous first impression. And what your business can implement to ensure consistency to the experiences of your loyal existing clients. We’ve said it before and we’ll say it a million times to come. It’s what you do Beyond The TechniqueTM that will build substantial success for both you and your business! So stay tuned and get ready for a positive and fulfilling career!