Posts in Marketing Techniques
Are You on Bangstyle Yet?
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Well, are you? 

Bangstyle is your ultimate destination for hair inspiration. This digital platform brings the “art” back into our industry. Bangstyle provides professional stylists and the beauty obsessed with a place to feel at home. Follow trends, techniques and tutorials while sharing your passions and connecting with fellow artists--all in one place. 

Want to learn how? Whether you’re a professional beauty brand looking to get in front of industry professionals, or a stylist looking to showcase your work and grow your network, Bangstyle’s President, Ashlee Levitch, is here to give you the lowdown on how you can get involved.

Ashlee began her career in marketing and fashion only to make the switch into the beauty industry in 2008 when she first accepted the position as the President of Bangstyle’s House of Hair Inspiration. Since then, Ashlee has developed a space where beauty truly meets technology. She has developed this online platform to promote hair artist’s hard work, innovation and compassion and now she’s giving you the opportunity to get involved. 

What Is Bangstyle, You Ask?

Bangstyle was initially created so that stylists could share pictures of their work and basically build these amazing lookbooks where they could have all of their hair photos in one beautifully curated place.

Bangstyle was started just a few years before Instagram blew up--and it’s still the only photo-sharing platform dedicated to hairstylists--but boy has it blossomed into so much more.

Today, Bangstyle is a resource for hairstylists and beauty industry brands everywhere. In fact, it even has a large consumer base, who use it to sift through photos for their own hair-inspo before heading to the salon. 

Bangstyle produces all kinds of content, from blogs and articles, to specific brand features, to curated collections and beyond. It’s a one-stop-shop for all beauty industry professionals--so, what are you waiting for?

Want to Show Off Your Work? Stylists Welcome!

Are you a stylist or beauty guru? Do you want to show off your work and spread the love? You’ve come to the right place. 

Bangstyle was brought to life by a few incredible individuals who wanted to bring “art” back into this amazing industry. Ashlee reflects on their original mission centered around showcasing a stylists passion for their craft, which for many goes beyond the tradition cuts and colors being done in the salon. 

While babylights and balayages are artful in their own way, stylists and hair show artists are always creating these amazing avant-garde looks behind the scenes. While these might not be your run-of-the-mill salon styles, these artistic updos often grace runways and editorial shoots and absolutely deserve to have their praises sung--and thus, Bangstyle was born.

Today, Bangstyle is not only the perfect platform to post your own hair photos, but it’s an essential resource for connecting with other beauty industry professionals, brand ambassadors, hair educators--you name it. And, Bangstyle is always looking for content creators! If you’ve got an idea for a blog post, article or web series, submit away!

Creating a Bangstyle account is totally free and incredibly easy. All you have to do is sign-up and start sharing!

Have You Got Something Our Stylists Should See? Beauty Brands All Aboard!

Bangstyle is home to thousands of the industry’s best beauty brands, including cult favorites like Redken, Sam Villa and Keune, and they’re always looking to add more. Brands can create their own profiles on this digital platform, where they can share photos, product knowledge, post articles and even introduce team members and brand ambassadors. 

Ashlee attributes much of Bangstyle’s success to the level of investment from beauty industry brands everywhere. Without their support, consumers and stylists wouldn’t be quite as connected on the platform, these brands really bring everything full circle.

Ashlee is so proud of how far Bangstyle has come as far as brand promotion goes. Today, brands can create their own channels where they can publish content, post photos, articles and even upload videos to share with both stylists and general consumers alike.

If you’re looking for a unique way to showcase your brand and get in front of your ideal target audience, it’s time to create a Bangstyle account!

Want to learn more about the ever-so-inspirational Ashlee and Bangstyle’s roots? Listen to the podcast that inspired this blog, episode 191. And don’t forget to create your Bangstyle account today! Happy surfing!

The Top 5 Recruiting Strategies of Successful Salons
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Why is recruiting such a major struggle for salon owners? Have you heard the saying that you have to be “slow to hire and quick to fire”? While that is such sound advice, the problem that arises before you’re able to put this saying to use is having a plethora of options to choose from.

So, how do you get people jazzed up about your brand? So much so that they’re knocking down your door, wanting to be a part of your tribe? Kati Whitledge, our beloved host, is sharing her top five recruiting strategies for building a successful salon.  

In addition to hosting the Beyond The Technique podcast, Kati is the owner of the award-winning Be Inspired Salon located in Madison, Wisconsin, and the creative brain behind Meet Your Stylist, an innovative salon software system that matches potential clients with salon professionals based on services, lifestyle preferences, and personality metrics.  

Always Be Recruiting and Accepting Applications

Take a minute to think about your salon’s average turnover, how many stylists and front desk employees do you typically have to replace in a year?

For example, based on Kati’s averages, she anticipates that she will lose up to two stylists per year. That means she should be looking to hire three to four new team members each year because not only might she have stylists that leave her, but she’s also in growth mode and she’s hoping to build her team.

Your numbers might look different than Kati’s, but regardless, you should always be planning ahead when it comes to hiring and on-boarding, because you want to have an abundance of options for when the time comes.

Quick Tip: Do you have a page on your salon website dedicated to hiring and on-boarding? Good! Does it say that you’re “currently not hiring”? Bad!

Even if you aren’t actively hiring at this time, you never want to promote that on your website Instead, you should always give the impression that you’re open for receiving applications. You never know when the perfect applicant might send over their resume, and you want to have options for when the time comes!

Have a Digital Plan for Attracting Dedicated People

In today’s digital age, it’s so important to give potential employees the option to submit their applications online. Your ideal candidates are now coming from the Millennial and Gen Z generations, and they’re so used to immediate gratification that they’ll skip right over your salon if you can’t provide them that opportunity.  

Instead of instructing interested candidates to email a copy of their resume to the hiring manager at your salon, you should include a digital application right there on your website.

You should also be super specific about each position you’re looking to fill when you are actively hiring, because you’re going to be looking for very different qualifications when hiring a marketing manager versus a new assistant stylist. The more direct you are when sharing your expectations for the position, the more promising your potential candidates will be. 

Quick Tip: What’s better than having one page dedicated to recruiting and hiring? Having multiple! If you have one page for each position you’re looking to fill, you can dedicate that page to displaying the specific qualifications necessary and even include an online application that is exclusive to that position. 

Share Videos on Social

There’s no better way to sell recruits on your brand than having your own stylists give their testimonials to working at your salon. What better way to help potential candidates get a feel for your salon culture than to have your team talk about their life in the salon?

You can upload video testimonials like these to your salon’s YouTube channel, Facebook, Instagram, even repurpose them for IGtv or on your social media stories. The beauty of creating video content is that it can be used and shared again and again—and it has a much higher chance of capturing your audience than typical graphics and photos do.

Be Active in Your Community

The fourth recruiting strategy that Kati stands by is staying active in your immediate community. As a salon owner, you and your team should be committed to building relationships with the local beauty schools and youth programs in your area as a means of seeking out talent.

You should be attending career fairs and offering to showcase your own talent by having your stylists teach classes at the local beauty schools. If you stay in front of these young potential candidates, you’ll be top of mind when it’s time for them to pursue a career.

Kati also highly recommend joining your local Chamber of Commerce or other business networking groups. The people around you are going to be your most valuable resources, and although groups like these are outside of your industry, they’re especially useful for when it comes to finding and hiring talent in other areas such as marketing or web design.

Level Up and Pay to Play

Finally, if you want to be hiring top tier talent you have to be raising the stakes and paying really well. Not to mention, it also pays to back your job postings on websites like Indeed or Craigslist. Be strategic about your listings and show that you’re serious about who you hire by putting in the extra effort.  

Kati will tell you that it’s worth investing in hiring because the cost of losing an employee is much greater, so you might as well spend a little extra in order to find someone that is really going to fit your brand.

To listen to the podcast that inspired this blog, check out episode 175, and if you’d like to learn a little bit more about our host, Kati, check out her website and don’t forget to subscribe to the Beyond The Technique podcast for more incredible industry insight.

Insider Tips on Big Time Blogging
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Blogging has grown substantially over the years—and although blogs are no longer the hot new form of communication per say, they have picked up some serious speed with the rise of social media. 

If you haven’t already launched a blog for your business, it’s time to get started! Blogs are one of the most valuable tools business owners have in their toolbox. A blog essentially acts a publishing platform for your business, and it creates the perfect avenue to market directly to your prospective clients at little to no cost. 

If you still need convincing, you’re in luck because digital marketing expert Joey Donovan Guido is here to sell you on the concept of blogging and to offer his best tips and tricks for taking your business blog and running with it big time. 

We introduced you to Joey on our Beyond The Technique podcast, but if you missed his previous interviews we’ll give you a quick recap: Joey owns his own online marketing business, Cuppa SEO, in which he helps businesses improve their searchability and master all aspects of digital marketing. 

Before this major business venture, Joey dipped his toes into the world of blogging and was the writer behind “Daddy Brain,” a blog that gave its readers a peak into the thoughts, feelings and struggles of being a modern-day dad. Although he has retired his popular “dad blog,” he’s still very active in the blogging scene. He publishes content under his business name, Cuppa SEO, and works to help other businesses get their blogs up and running as well. With his expert industry insight, Joey spills his best blogging secrets to get you excited about creating content for your business.

Blogging: Good for Business in More Ways Than One

There is much to be said for publishing a blog under your business name because, regardless of what your business is, does, or sells, a blog is a great way to build a network of customers before they even walk through your door. 

Joey reminds us that blogging is not for the purpose of selling or pushing a specific product onto our readers, instead, a business blog should be used to build relationships with your clients. For salon owners, blogs can be the perfect way to preview some of your services for new clients, and to continue that candid conversation long after their time in your chair. 

 

Google Loves a Good Business Blog

On the marketing side of things, what a blog does for your business is absolutely invaluable. It’s a way to connect with clients. It’s a useful tool in helping them find your business and it could wind up being the cherry on top that really seals the deal in their decision to seek out your services.

This is where SEO comes into play. SEO, or Search Engine Optimization, is Joey’s jam. It’s exactly what it sounds like, it is the science behind enhancing or optimizing your searchability—or essentially an attempt to get the big dogs, like Google, to notice you. 

SEO is so important to your business because in today’s digital world everyone turns to Google for recommendations, and if you provide the services that a potential client is searching for, you want to ensure that your business is listed among those top hits. 

Well, we have good news—Google loves a good business blog. If you’re pushing out content, even just once per week, Google takes notice. After a few weeks, you start to build up some credibility and suddenly your blog alone has bumped you up from the third page of hits to the first recommendation.

 

Boasting About Your Business? Put It in Writing

A lot of the fear around publishing a blog comes from business owners who are afraid of the writing component. Joey encourages his clients to change their thinking—don’t view blogging as a writing assignment, think of it as another platform for communicating about your business.

At the end of the day, you know more about your business and your industry than anyone else. If you’re a salon owner, you likely can’t help but get excited about the services you specialize in and you could gush about your team or your best clients all day long. Take that same energy and put it down into words—it’s as simple as that. 

You don’t have to be an amazing writer to produce a popular blog, you just have to be pushing out content that you’re passionate about, and the writing will come naturally as a result. 

 

Get Crafty with Content Creation

When it comes to writing a blog for your beauty business, you don’t have to reinvent the wheel. There are so many beauty blogs out there, you could easily look to other savvy salon blogs for some ideas and find fun ways to spin them to fit your salon. 

Gentle reminder: no one is expecting you to produce Pulitzer prize-winning blog posts. Your efforts should simply be put toward adding value for your readers. Focus in on a few topics that you know are relevant to your client base and run with them. 

Quick Tip: Sometimes the best blog posts are the ones that focus in on just one micro-topic. This could be a piece on your salon’s specific technique for cutting curly hair or a product review of your new beard oil, and just really cover that topic in full. These posts are super easy for your readers to digest and they’re just short enough to leave them wanting more!

 

When It Comes to Blog Titles: Clarity Over Creativity

Perhaps the most important element to each blog post is the title. You could be publishing some incredible must-read content, but if that title doesn’t scream “click on me!” your readers won’t think twice before scrolling on until something else catches their eye.

Titles are your attention grabbers, they are the primary vehicles driving traffic to your blog posts, but at the end of the day—clarity always trumps creativity when it comes to titling your published pieces. 

Again, this has everything to do with SEO. If you want your blog post to pop up on Google during a relevant search, Joey says you had better throw the dog a bone and insert a few keywords into the title to increase your chances of being found. Think about the content of your blog post and dig deep to determine the main topic. Once you’re able to pinpoint the true premise of your blog post, you can begin to build off of that theme in order to brainstorm a more creative title.  

The best thing you can do when launching a blog is to simply put yourself in your reader’s shoes. Think about your target audience, all of your clients, past and potential, in order to determine what kind of content will be the most relevant to them. As long as you include your clients in the conversation and have a little fun with it, you’re going to benefit from publishing a blog under your business.     

For more insider tips on starting your business blog, listen to the podcast that inspired this blog, episode 158. Be sure to also check out Cuppa SEO’s website and business blog for more expert advice on all things digital marketing.