Posts tagged Beauty Blog
The Top Five Characteristics of Our Favorite Guests
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Here at Beyond The Technique we love to highlight the incredible success stories of some of the most influential people within our industry. Of course, our strongest guests, those true industry giants, are the ones that aren’t afraid to get vulnerable with us.

While there’s nothing quite like a powerful success story to get the blood pumping, we understand the value of looking at the entire picture. Every story has to start somewhere—right? 

So today, in honor of the Beyond The Technique podcast reaching 100,000 downloads this week, our beloved host, Kati Whitledge, is sharing the top five characteristics that our guests—the industry’s strongest leaders—all have in common. 

In addition to hosting the Beyond The Technique podcast, Kati is the owner of the award-winning Be Inspired Salon located in Madison, Wisconsin, and the creative brain behind Meet Your Stylist, an innovative salon software system that matches potential clients with salon professionals based on services, lifestyle preferences, and personality metrics.

Powered by Passion

One of the most incredible things about the beauty industry is the amount of passion circulating throughout. Their passion is what drives ideas, it opens people up to a new way of thinking, of viewing the world and bettering our industry. 

Every influential figure within the beauty industry is driven by their passion for the future of beauty and there’s simply nothing more inspiring to watch unfold. 

Lead with Courage

In order to be a leader, you must lead with courage. Every reward you seek is met with some level of risk, but if you’re able to see beyond the unknown, you’ve already won that battle. 

Kati believes that courage is the willingness to take risks, and so many of these brave beauty business owners have taken risks when only they could see the potential—that’s as courageous as it gets.

Demonstrate Perseverance

Then there’s perseverance. Kati would argue that perseverance is the ultimate key to success. You have to have the endurance to push through those tough times and always keep one eye on the big picture.

Your passion and your courage will get you going, but it’s your perseverance that will see you through to the end of whatever goal you’re working towards. Each of our guests have been able to find the strength to keep going and even pivot when necessary—because they know that there’s always another way.

All About the People

Perhaps the best part about being in the beauty industry is the people. We have such a strong network of people that we can rely on, and that’s invaluable when it comes to doing business.

It’s so important to remember that in the beauty industry we’re a part of something so much bigger than any one of us individually. And while that thought can seem daunting at times, it’s comforting to know that you’re never alone, that there’s always someone that you can turn to for support. 

Kati is no stranger to the value of tapping into the minds of the many thought leaders within our industry—in fact, it was her passion for sharing knowledge that prompted her to start her own podcast in the first place. Kati is so grateful for the information and insights she has gained from the others in our industry, especially her guests on Beyond The Technique, and she is so proud to share that knowledge with all of you.

Keep It Positive

Finally, the people paving the way in our industry today always maintain a positive attitude. Kati describes our guests as true opportunists, not only are they able to keep things positive but each of these innovators demonstrates an elevated way of thinking.

Of course, all of our guests are incredibly humble, but they each have such a unique and innate desire to learn, understand and empathize with others in order to better themselves and our industry—there’s nothing quite like it.  

Our Beyond The Technique podcast guests represent the individuals that are truly committed to excellence both in their careers and in their lives. We couldn’t be more honored to work with and learn from each and every one of them.

To listen to the podcast that inspired this loving tribute, check out episode 172, and if you’d like to learn a little bit more about our host, Kati, check out her website and don’t forget to subscribe to the Beyond The Technique podcast for more incredible industry insight.

A Man on a Mission for Justice and Soul
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Arguably the best part about working the beauty industry is the level of impact we, as salon owners, managers, stylists, influencers and the like, can have on the community—even the world.    

Today we’re diving into the incredible story of one of the most impactful organizations within our industry, founded by the amazingly selfless, Matthew Fairfax and his business partner, Lauren Enbright. The Justice and Soul Foundation began as a shared vision to provide a path to a new life for sexually exploited and at-risk youth.

Learn how Matthew and his team began with a mission—tiny, but mighty—to change the world. And how it has since blossomed into an industry-wide initiative to empower young men and women to become confident and self-sufficient individuals though professional training in cosmetology.

From Human Resources to the Hair Industry

Matthew followed a rather unconventional route into the beauty industry, starting with a job in human resources.

Matthew admits to being in and around the salon industry for much of his life, as his partner managed James Alan Salon and Spa. He got to know distributors and even started doing some of his own salon training and education before officially joining the industry.

Matthew remembers when Robert Lobetta’s hair show came into town and in that moment, he knew he was going to wind up in the beauty industry but he didn’t exactly know how. Shortly after that, Matthew had the opportunity to buy his partner out of James Alan, which jumpstarted his transition. He quit his job and worked his way into being full time at the salon, doing consulting and training. 

Matthew made is his mission to get involved in the community, and his salon paved the way by participating in outreach events, taking on several sponsorships and hosting their own in-house fundraisers. Several years later, Matthew was called to take his passion one step further after being introduced to the insidious issue of sex trafficking on a global scale.

Combining Your Passion With Purpose

Although it took some convincing, after a client at James Alan approached Matthew about the rising issue of sex trafficking in Cambodia with a plea for help, he simply couldn’t turn away.

This particularly convincing client talked Matthew into offering vocational training to these young men and women who were rescued from sex trafficking and other at-risk situations, and this is how the Justice and Soul Foundation was born. But of course, the journey wasn’t easy.

After his first visit to Cambodia, Matthew realized he had taken on quite a major project, one might even say monumental. After his first ideas, including setting up a three-month educational program and funding additional help through donations, were squashed, Matthew realized that this project would require more than a simple three-month stint. 

Matthew and his team went back to the drawing board and decided that the key to creating a sustainable solution was to become a part of the Cambodian community and tap the money from the country’s middle class by offering something of value—salon services. 

It made perfect sense, they could stick to what they knew best and open up a western-style, high-end hair salon right here in Cambodia that would generate enough funding to pay its own way and then some. Of course, such a grand idea was backed by a major commitment to the cause, and it was then that Matthew realized he simply had to move there in order to make this dream come true.

Taking a Leap of Faith for the Foundation 

Although it was an incredibly big leap, Matthew had faith in his idea, in the industry itself, and most importantly, in the cause. Within a few years he had sold almost everything except his salon, which became almost entirely the responsibility of his leadership team, and thus began his new life in Cambodia.

With highly successful crowdsourcing and incredibly generous donations from some of the biggest names in the industry, including Winn Claybaugh, Paul Mitchell, and Andrew Gomez as well as product donations from Davines and Dermalogica, it took just over a year for Matthew to open his salon and begin his education program.

The Justice and Soul Foundation has since partnered with several NGOs that work on the frontlines, rescuing these young men and women from their horrific situations, to get them into trauma therapy and set them up with the resources and skills necessary to rebuilt their sense of self-worth and ability to live.  

Matthew and his crew work directly with these survivors, providing all sorts of education from English to Math and Science in order to rebuild their self-esteem. These young men and women are also given the opportunity to go through Justice and Soul’s very own technical training program which allows them to participate in vocational development, after which many of them go on to work in Matthew’s salon or one of the many others that have partnered with his organization.  

With roughly four years of time invested toward this cause, Justice and Soul has grown tremendously, even spreading its wings in order to tackle the sex trafficking issues back home, here in the U.S. With so many opportunities for expansion, Matthew says it can be overwhelming at times, but it’s the most rewarding work he has ever been involved in and he’s excited to see how it continues to grow.

If you’d like to learn more about Matthew’s journey, listen to the podcast that inspired this blog post, episode 171. If you’re interested in getting involved with the Justice and Soul Foundation you can head to their website for more information on volunteer work and all of the ways you can donate to the cause.

Climbing the Ladder of Success With Adam Broderick
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Here at Beyond The Technique we love to highlight the success stories of the many influencers in our industry because they’re all so unique, and Adam Broderick’s is no exception. Although many of us stumbled our way into the beauty industry after admittedly struggling in school, how many of us can say that we started our haircutting careers by practicing on poodles?

From working as an animal groomer to opening up an award-winning salon, Adam has done it all. Adam shares his steps to success starting from the very beginning—you’re not going to want to miss this! 

Adam is the owner of the renown Adam Broderick Salon and Spa with two locations in Connecticut. Amongst other things, Adam is also a motivational speaker and business consultant to other salon owners. He is quite the entrepreneur and he’s one of the industry’s most respected figures.  

Adam walks us through how he started his own pet grooming business before the age of twenty, how this incredibly unique career choice ultimately led him to the beauty industry, and how he eventually opened his own salon and built up his business in order to become one of the great successes of our time.                                                                                                               

Taking the Not-So-Traditional Route

Adam is the self-proclaimed poster-child for extreme attention deficit disorder, but despite being labeled as lazy or having a lack of focus, Adam decided to find his own way by following his passion for animals. While at the time he wanted to be a veterinarian, he knew that the level of schooling required wasn’t really in the cards for him.

He got his first job working at a pet store, and he enjoyed it so much that he decided to enroll in dog-grooming school at the age of sixteen. After he graduated he started his own grooming business which he ran until he turned twenty and decided to look for something a little less tedious.  

At the same time, the hair industry began to grow. Adam remembers Sassoon coming to town and thinking how cool it was to be a hairdresser. Shortly afterwards, Adam decided to sell his business and enroll in beauty school.

You’ll Never Get What You Don’t Ask For

There’s something to be said for putting yourself out there, and Adam was never afraid to ask for what he felt he deserved. Adam fondly reflects on his first job at Sassoon, which he earned after shamelessly offering his services up for free.  

Nailing a job at a big-name salon was a bit of a leap for a kid fresh out of beauty school, and of course they couldn’t legally allow Adam to work at Sassoon for free, but ultimately it was his energy and enthusiasm that won Adam the job.

How to Know When It’s Time to Open Your Own Studio

Although Adam had been in business before, opening his own salon wasn’t really on his radar. Yet after spending some time working in the city, he decided he was looking for something different.

With plans to move to California, Adam packed his bags and headed to Connecticut to visit his sister before his travels out west. Of course, as the tale goes, this is where Adam met his partner Pete and as Adam likes to joke, it seems California is carrying on just fine without him.

Although there were a handful of salons in Warrern, Connecticut, where the pair decided to settle down, none of them were operating at quite the same caliber as those in the city and Adam was craving that familiar and exciting environment. So, he decided to open his own small color studio, and because he specialized in color, so began his hunt for cutting specialists to collaborate with.

Creating a Solid Culture Through Collaboration

Because Adam built his business around his need for a cutting specialist who could compliment his skills as a colorist, the business itself was less owner-centric, fueled on mutual respect for each other’s craft. To this day, Adam truly believes that it was that initial collaboration that set the tone for his incredibly successful business model.

After thirty-two years, Adam’s business model has certainly evolved but his carefully crafted salon culture has remained strong. Adam believes that the secret to success starts with humility. He always says that, as a leader, it’s less about being the star of the show and more about how you can shine a light on the success of your stylists.  

If you’d like to learn more about Adam and his incredible journey in the beauty industry including how he has managed to grow his salon, listen to the podcast that inspired this blog, episode 169. And don’t forget to check out his salon website to follow his movement on his own industry blog, Insights from Adam.