We have convinced ourselves that the only way to get where we want to be is by working twelve hours a day, six days a week, but do we really need to sacrifice our work-life balance for the sake of financial freedom?
Salon Owner and renown Hair Dresser, Ashley Toliver-Williams, will tell you no. Volume is no-longer the only marker of our success in this industry. Ashley is the owner of Fringe Salon and Color Bar in Houston, Texas and the National Chairman of the business team at Eufora International. Ashley is determined to inspire change and increased professionalism in the beauty industry.
When you get down to the basics of simple business behaviors, Ashley believes that there are so many opportunities to maximize our efforts with the clients we already have coming to us over the course of say, only three or four days a week, while still making great money. She devotes her time and energy to helping others in the industry create both the career and the life they want and today, she’s spilling all of her “less is more” lifestyle secrets.
We’re More Than Just Hairdressers
In this industry, stylists do so much more than just hair. They’re skilled in chemistry, geometry, and biology. They know how to mix color formula, they can map out each and every different head shape, and they know to use products that will enhance the natural hair texture or relieve even the most sensitive of skin types.
Today, stylists are the experts, they educate their clients on what haircut will look best with their face shape, what hair color will best compliment their skin tone, and what products they need to maintain their looks at home. They can fix a client’s dry scalp, offer solutions for their thinning hair, or recommend products that will bring the life back to their client’s dry, kinky curls.
So, why aren’t they living the luxurious lives that the experts in other industries are? Why aren’t they living like the doctors, the surgeons, or the accountants? Whether a stylist is simply looking to spend less time behind the chair or make even more money per client at each appointment, it’s time for the stylist to get back in control of their own career.
Be Transparent With Your Guests
Over the years we’ve convinced our stylists that the only way they’ll make big bucks behind the chair is by opening up their schedules on Saturdays and working until 9:00pm every night.
We’ve also engrained in our clients that it’s acceptable to purchase shampoo and conditioner from the drug store or their local grocer.
Ashley acknowledges that it can be a challenge to change the relationship after establishing a routine with a client, especially for those that you’ve been seeing for a long time, but it’s so worth it. If your stylists are looking to up their financial freedom or take some of their time back, they had better maximize the time they do spend behind the chair and take control of the relationships they have with their clients.
Whether it’s a conversation about pre-booking or purchasing product, Ashley says you simply have to be transparent and forthcoming with your guests.
You might explain that you’re reducing your hours to spend more time with your kids and mention that your schedule is starting to book out further as you continue to take new clients. A simple segue into pre-booking, you might even be able to take a look at your schedule together while you have them in the chair. Then you could ask about your client’s at-home color maintenance routine and recommend some products that will help them prolong their highlight until that next appointment.
In Turn, This Newfound Freedom Heightens Commitment
Providing your stylists with the roadmap to their own financial freedom along with the tools necessary to take control of their careers is the greatest gift you can give your team. And in return, they’ll be that much more committed to the work that they do because it’s all a part of their future growth.
If you’d like to learn more about Ashley and her “less is more” mindset, listen to the podcast that inspired this blog, episode 177. And don’t forget to check out her incredible Fringe Salon in Houston, where she raises her team to reach for the stars.