Start with a simple lesson in common sense. When you are scrolling through Instagram or Facebook, what do you like about the pictures that you stop for? What catches your eye and makes you stop and stare? We believe that there must be something spectacular about the picture! So, here are three components that will help make your pictures stand out from the crowd!
Smooth and Shiny Finish
You know the feeling of seeing a picture with hair so shiny that you want to touch it? Well, maybe it is just us. Either way, that is the feeling you want to strive for! Try to avoid frizz, dehydrated ends, flyaways, and an unkempt appearance. This doesn’t mean you can’t share a tousled, care-free look—you just need to have a purpose behind it. Creating a shiny and smooth finish can be as simple as spraying your product line’s shine spray. Visually, this is going to make a tremendous and spectacular impact in the photo!
Channel your inner Tyra Banks and chase the light. You need to be really, really aware of where your light it is coming from and position your client accordingly. Another component to lighting is filters! Filters are a great way to create bright, crisp, and clean photos. By consistently using the same type of filters, you will create a brand image that allows others to easily identify your photos. Even though you are creating different styles, people can recognize your brand by your filter and that is crucial to building a huge following!
You want to keep the focus on your client’s hair, not the other customers or products in the background. Aim for a clean and consistent background such as a light colored wall, an exposed brick wall, or even a trendy distressed wooden wall. Having a clean background doesn’t mean it has to lack creativity, you just want to avoid clutter. Being consistent with your background is another great strategy to create a branded image!
Having your pictures shared by other industry sites is a great strategy to build your following. Want to get started now? Tag Beyond the Technique and our sister company Meet Your Stylist in your spectacular photos—we are always in the sharing mood!
Want even more industry advice? Listen to our weekly podcast and learn even more social media tips and tricks from the pros!