You may be wondering why there is so much hype around using social media, and Shana Dee is back with Beyond the Technique to tell you why! Shana recently learned that if you’re not in front of a new client or a new prospect every day, you’re unemployed. Harsh, but true! That is why Shana Dee is here to share the social media musts for every hair salon!
#1: You Must Be on Instagram
Friends, Facebook is not enough—you must be on Instagram! There are no ifs, ands, or buts, you need to build your tribe on Instagram.
Recently, Shana was taking a styling class in New York where she had the opportunity to chat with Courtney Bright, the social media expert for American Salon. If you don’t already know, American Salon is the Number One place for hair stylists to be featured right now—they are huge! Chanced with this opportunity, Shana Dee asked Courtney how often Stylists should post on Instagram. Do you have any guesses at Courtney’s response? She answered: “As much as you want!”
If you follow American Salon, you will notice that they generally post about three times a day. Does posting three times a day make you a little—or a lot—nervous? Don’t be scared! American Salon has a TON of content to share and they have dedicated, full-time employees to manage their accounts. As Stylists, social media cannot be our full-time job; otherwise, we wouldn’t have any time to style the hair that we take pictures of! Ultimately, Shana and Courtney reached the conclusion that it doesn’t matter how often you post as long as you are consistent.
If you can manage posting three times a day on Instagram, you must consistently post that often. If you can only post once a day, then make sure to post every day! Shana Dee reminds you to do what feels right for you and be consistent!
#2: Pictures and Videos that WOW!
Not only do you need to post, but your pictures need to be awesome! You cannot post hair pictures with terrible lighting, product all over the background, unorganized styling tools, messy color on the cape—you get the idea. Your pictures must be clean and inviting.
So, how do you know what your pictures should look like? Shana Dee suggests a simple exercise. Start by taking out your phone and scrolling through Instagram and Pinterest. Whenever you want to click on a picture think: “why did I want to click on that picture? What made me drawn to this photo?” Once you begin this exercise, you will notice a pattern in these photos—copy that pattern! You will consistently notice a clean background, soft lighting, and great shine. (If you want more photo tips, check out our previous blog post: How To Get Featured on Instagram.)
Pro Tip: Shana Dee suggests a simple trick to find the best lighting in your salon! Hold out your hand straight in front of you, just like you are telling someone to stop. If your hand has a shadow on it, you are in bad lighting. If you’re in good lighting, the back of your hand will be lit up without any shadow. Super simple, right? Now, go chase the light!
In addition to pictures, Shana Dee explains that videos are huge right now! One of the easiest and quickest ways to make a video is using Snapchat. Videos are a great way to show people what you’re doing at the salon. For instance, you can have half of your video show a client’s “before hair” and half the video show the “after hair.” You make the video on Snapchat, save it to your phone, then upload it to Instagram. This might sound challenging, but Shana explains that you just have to do it! As you continue to practice, it becomes faster and easier.
#3: Call to Action
Give a call to action! A call to action goes in the copy or written words of your post. Many Stylists will post a picture and say: “Beautiful balayage!” and that’s it. Although that might seem great, you aren’t telling the viewer to do anything. Should a client call you? Are you accepting new clients? What should the viewer do?
Typically, you should accompany your posts with how you want the viewers to respond. Here are some ideas to try:
- Email now, link in bio!
- Now accepting five new clients.
- Like and comment below!
- Call now to schedule an appointment.
Once you find your voice, you can tailor your call to action to fit your audience. For instance, Shana Dee recently shared a post where she said: “Pretty hair is the best hair. If you’re not in love with your hair, you could be! Email now.” This is an excellent call to action because it is fun, and you’re telling the viewer exactly what to do!
You must use hashtags! Hashtags are your calling card, and they allow Instagram users to find your pictures. Basically, hashtags are what you would enter into the search bar on Google. For instance, Googling “hair salons in DC” would become #hairsalondc.
How should you use hashtags? Here are some dos and don’ts.
- Include 30 hashtags. You cannot exceed 30 hashtags, or IG will not include them.
- Research appropriate hashtags. Find some posts of other area Stylists and see what they are including in their posts.
- Format correctly. You can either include your hashtags at the bottom of your post by including five spaces between your call to action and the hashtags, or you can include them in a comment. Here are two examples:
- Don’t include hashtags in your words. Don’t say: “Beautiful #balayage.” Save the hashtags for the bottom of your post.
- Don’t use only one or two hashtags. Users could only find you in one or two locations; don’t limit yourself!
Are you fired up about building your tribe on Instagram? Admittedly, there is so much that you could learn about social media, but Shana Dee suggests just doing it! As you continue to post, your pictures will get better, and you’ll even improve your skills behind the chair!