Why It's Good to Sound Like a Broken Record
ADVERTISING TIP! Did you know it takes 21 times for an adult to remember new information? This is why it is GOOD to sound like a broken record! Friends, choose ONE message you want your market to know and repeat this over and over and over. Not only will you have a greater ROI (return on investment) with this strategy, but you’ll be able to track your ROI much easier because the message is consistent.
If you specialize in red hair color, and if doing red hair coloring services is enjoyable, profitable and key to providing a solution for your clientele...then this can be your message: "We are the very best in red hair color". Now focus all of your efforts in exploiting this fact!
Have a Facebook album featuring your sizzling reds. You could have an album for each type of red, such as “Annie” reds, Burgundy reds, Auburn reds, Animated reds, Strawberry blondes, etc…
You pin your best red hair color clients, you Instagram these pictures as well. You ask your audience, “Have you always wanted to try red but scared to know if it will work for you? Let our experts provide a complimentary color analysis to unlock your red hair potential!” Then show different shades of red that would be applicable to any client.
You get the point…choose ONE service that you want to be known for and hone in on that message again and again. Depending on the area you live, and the platforms you choose to share your message, it may take up to one year for the market to know this about your brand. So give it time.
What do you want to be known for?
Treatments for thinning hair?
If you’re a part of a team, your entire team should be on board with one to three categories that your location specializes in and would like to be known for. If you’re an individual, we recommend just choosing one.
We want to discuss this in more detail as this topic should stand on its own. However, a quick reminder that once you hone in on what you want to be known for. You now need to effectively get this message across to the right audience. An example of what not to do would be sending the message that you’re known for bridal hair and advertising this in a magazine that reaches women ages 35+. This seems like common sense but start with this first: thing about WHERE your ideal audience obtains the information you’d like to put in front of them. More to come on this topic :)