Events

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Upcoming Events!

Creating Successful Facebook Ads for Your Salon!

Monday, October 29th at 2pm EST

There are two types of people this online class was created for. 

1.) Those who love launching Facebook ad campaigns, but would like pro tips on increasing conversions. 
2.) Those who are at the beginning stages of developing campaigns, and want to make sure they're getting the most bang for their buck. 

During our time together you will learn:
*How to determine WHO sees your ad (targeting) 
*Why they care about your ad--what is in it for them? 
*The new way to think about your ads (problem-promise-process) 
*How to write compelling copy that will make people click (messaging matters)
*Which photo or video styles will give you the biggest return.
*How much you should budget for ads and how long they should run. 

At the end of the day, if we create an ad, we want to get a solid/positive return on our investment (ROI). So let's take our authentic charm and personalize the Facebook ad experience for the guests we REALLY want visiting our salon.

Past Events:

How to recoup guests after a stylist leaves your salon

We've all been in the scenario when a stylist unexpectedly leaves. After we recover emotionally, we must swiftly take action in order to keep as many of the guests they served as possible. 

Even though it hurts, it doesn't have to impact your bottom line. Take it from us. We had a stylist who had been with us since beauty school, quit out of nowhere. We have to admit—we were completely blindsided. In an effort to provide an amazing salon culture, environment and opportunities, we were naive to think this could happen to us. Until it did.

And if that wasn't enough. Within one week we had another stylist quit. Were we about to have a walk out? Lord help us! 

Well, we did not have a walk out, but we did have a huge wake up call!

Immediately we communicated with every guest who had been to these stylists in the last year. It was NOT that we simply reached out. It was WHAT we offered them and how we created that message. You see, the message DOES matter because perception is reality. 

In our online class, we will share the importance of consistent communication with guests. How to craft the most impactful messages, and the tool we use to drive guests back to our salon. 

The best news is, in the midst of what felt like devastation, we had an increase in our revenue! We were as shocked as you are reading this. Our revenue has been on a steady include ever since. We now understand why--you'll learn all about it during our time together!

how to get an ADDITIONAL 50+ guests per month!

Join us for a sneak peak at our exclusive sister company--the award-winning marketing tool, Meet Your Stylist! Learn why salons across the U.S. are joining the Meet Your Stylist family and why behavioral economics is the future in salon marketing.

five ways to increase your revenue

Do you have big financial goals for your business this year? This can be a massive year of growth for your salon if you apply these practical strategies! Join entrepreneur, speaker, author & podcaster, Kati Whitledge, as she shares with you when, why and how to increase your revenue.

 

How to get new clients without offering discounts!

Looking to earn over $286k in revenue this year? Ah, yes!! Kati Whitledge, the founder of Be Inspired Salon, and your beloved Beyond The Technique podcast host will share with you how her Meet Your Stylist marketing tool brought her salon a massive increase in revenue, WITHOUT having to offer any discounts--ever!

How many times do we offer first-time visitors a percentage off when they book their first appointment?  How many times are we offering returning guests whom we haven't seen in a while the same opportunity if they come back? The question really is, how is that working for us?  There is a better way! 

Join founder & host of the Beyond The Technique podcast, Kati Whitledge as she shares the power of value-added marketing.